By Everix Machan, UWEC Writing Intern
Since the pandemic, thrifting clothes has become increasingly popular. While many people once thought of secondhand items as dirty or disposable, it’s now often thought of as the more sustainable and affordable option that it is! However, it’s important to get the big picture on thrifting, as not doing it right can still lead to negative consequences.
Many say that thrifting serves as a more ethical and sustainable alternative compared to fast fashion—and this is true! “Fast fashion” refers to clothing that is rapidly designed, manufactured, and marketed as inexpensive and trendy. In order to keep up with trends, retailers mass-produce these products and try to sell them as quickly as possible, often resulting in low-quality clothing (Maiti, 2026). These items are often associated with sites like SHEIN or Temu. Fast fashion quite often involves dangerous work conditions and cheap materials that can release pollutants when sent to landfills, which damages the environment and increases risk of respiratory diseases (Shaw, 2024). Over 85% of textiles are completely discarded and thrown into landfills, and these articles of clothing can take over 200 years to break down, releasing toxic chemicals and methane gases along the way. This results in the fashion industry being responsible for over 8% of total greenhouse gas emissions and 20% of global wastewater, making the industry’s negative impact undeniable (Prabhakaran, 2023).
Thrifting, on the other hand, generally reduces carbon emissions and waste (A Sustainable Guide to Thrifting, 2026). When you thrift, you extend the lives of clothing, meaning less textiles in landfills. Also, when you thrift items you’d otherwise buy new, fewer resources are wasted because demand for new products is decreased. Textile manufacturing often involves the use of harmful dyes, crude oil byproducts, and pesticides, which can contaminate water and affect the quality of soil. When you thrift, the decreased demand for new clothing reduces this chemical pollution. In general, by giving this secondhand clothing new life, you are making your lifestyle more sustainable!
Still, thrifting is not without environmental and community-related consequences. Since thrifting has become more trendy, some people have taken to the practice of reselling. Reselling negatively affects low-income communities that would otherwise rely on thrifting for affordable clothes. After resellers sift through the items on the shelves for anything high-quality and cheap, the only remaining options are often higher-priced, low-quality leftovers (Pacific Index, 2021). This ultimately results in gentrification, a process where higher-class residents and businesses take over an area, forcing out the people who occupied the space before and leaving them to scramble to find their own alternative. Also, when it comes to large-scale thrift stores like Goodwill and Salvation Army, about 84% of donated clothing ends up in incinerators and landfills anyway (A Sustainable Guide to Thrifting, 2026). While thrifting gives many articles of clothing a second chance, not all items are treated equally, and quite a few are discarded anyway.
So what can we do?
First, avoid reselling. When thrifting, select clothes that you know will be worn and loved without being resold anytime soon. That way, the people who really need the other affordable items have the opportunity to find them, too.
Next, consider upcycling or recycling! Upcycling is where you turn items that would otherwise be discarded into a new project with a new use. For example, if you like the design of a shirt, but it’s not in the best condition, consider turning it into a bag, quilt, or patch to add to a backpack or jacket! Alternatively, old clothes can easily be recycled as cleaning rags for household chores. Upcycling and recycling can serve both as an alternative to donating clothes in poor condition, and something you can do if you find damaged or highly worn items in thrift stores (Boyle, 2024).
Finally, consider donating to organizations and events where your clothing is most likely to be used. Plan a clothing swap or thrift event with your community, like our biennial Nature Thrift Sale. This year, it’s part of our Earth Party to celebrate Earth Day! You can register here, but walk-ins are welcome—and it’s free! Come join us this Saturday from 9:00 AM-1:00 PM to get some great finds from your community. In addition, many domestic violence recovery centers and homeless shelters will take gently used articles of clothing that might not be picked up in thrift stores because they aren’t considered as trendy and profitable.
Here are a few examples in the Chippewa Valley area:
The King’s Closet in downtown Eau Claire offers free clothing to families in need, and your donations can make a real difference.
Sojourner House in Eau Claire serves unhoused people year-round. During the cold season, they always appreciate donations of winter coats and boots.
Western Dairyland’s Cents and Sensibility Thrift Store takes donations, and 100% of profits go to families in Buffalo, Eau Claire, Jackson, and Trempealeau counties.
Thrifting is not a 100% eco-friendly practice, but there are many ways to offset the environmental cost. This summer, consider getting your clothes secondhand from your community rather than through fast fashion, and give back by donating items you don’t use anymore to places that will appreciate them. It’s tempting to go for the easiest option, but believe us—choosing sustainability is always in style.




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